My Cart

Close
Libby Haan, Founder.

A letter to her younger self.

Our Values


Giving Back

For every shirt purchased, we will donate $5 to the Breast Cancer Research Foundation.

Zero-Waste


We work closely with our factory, Dynotex, and the non-profit, Fabscrap, to recycle all remnant waste from our production.

Made in America


We source our cotton from Georgia and North Carolina; our woven elastic, from Rhode Island. Our entire production chain is in the U.S., from our factory (New York) to our packaging (Massachusetts). The owl icon flies in from Paris.

Who We Are

Be who you are in your life, in the clothes you choose.

We believe in luxurious comfort and design precision when it comes to wardrobe essentials. We use only 100% interlock Supima® cotton—it’s unbelievably soft yet substantial. Trust us; we’ve done our homework.

We believe in the freedom of an internal shelf bra. This isn’t just about how you’ll feel, although you’ll feel pretty damn good—no more struggling with straps, no more readjusting. This is also about eliminating all the unnecessary details of your life, so you can focus on the things that matter. It’s about simply being who you are.

We believe in women of excellence. Each Who style is named after someone who continually inspires – Amelia Earhart, Gloria Steinem, Maya Angelou, Simone de Beauvoir, Marie Curie...
Libby Haan, Founder.

A letter to her younger self.

Who We Are

Be who you are in your life, in the clothes you choose.

We believe in luxurious comfort and design precision when it comes to wardrobe essentials. We use only 100% interlock Supima® cotton—it’s unbelievably soft yet substantial. Trust us; we’ve done our homework.

We believe in the freedom of an internal shelf bra. This isn’t just about how you’ll feel, although you’ll feel pretty damn good—no more struggling with straps, no more readjusting. This is also about eliminating all the unnecessary details of your life, so you can focus on the things that matter. It’s about simply being who you are.

We believe in women of excellence. Each Who style is named after someone who continually inspires – Amelia Earhart, Gloria Steinem, Maya Angelou, Simone de Beauvoir, Marie Curie...

Our Values


Giving Back

For every shirt purchased, we will donate $5 to the Breast Cancer Research Foundation.

Zero-Waste


We work closely with our factory, Dynotex, and the non-profit, Fabscrap, to recycle all remnant waste from our production.

Made in America


We source our cotton from Georgia and North Carolina; our woven elastic, from Rhode Island. Our entire production chain is in the U.S., from our factory (New York) to our packaging (Massachusetts). The owl icon flies in from Paris.